Getting Started with Behavioral Email Marketing

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing

When ‘Fear’ Works & When it Backfires

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always works. In fact, in many cases using fear or negative messaging can actually backfire. Here’s why,

How Data Helps Influence Reluctant Buyers

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment of buyers is an issue facing most SaaS companies. The competition and the demand for the new best thing makes consumers apprehensive about

How to Create Your First Kissmetrics Campaign

With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this

Think You Know Everything About Inbound Marketing With Instagram? Think Again!

When developing your content marketing strategy for your small business, you'll likely find yourself creating social media accounts on various social platforms in order to connect and communicate with your potential customers.

While not every social platform will be appropriate for your business, an active social presence can help customers find you more easily! Remember, in Inbound Marketing, it's all about bringing those customers to you rather than trying to chase them down.

One social platform we've totally embraced? Instagram!

Acquired somewhat recently by Facebook, Instagram started out as what amounts to a kind of digital photo album, with users able to upload an instant snapshot — or load in previously-taken photos — add a filter, and post for friends, family, and the public to see.

Over time, that platform has grown to encompass 700 million totally unique users, with business both large and small making up a significant percentage of those numbers! Instagram is a great tool to build your personal connection with customers and market your business — as long as you make the most of it.

Today, we'll take a look at marketing with Instagram and how to utilize the platform to help your small business succeed and grow.

Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It)

Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement “before” shot. If you have, you know that taking apart a cabinet like

5 Customer Activation Emails to Add to Your Funnel

If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats. Instead, a marketing funnel describes the journey a person takes from initially visiting your

How to Run a Cohort Analysis in Google Analytics

Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it doesn’t tell you what’s going on beneath the surface. For example, you have no idea if those users are returning. If they’re

Inbound sales - a new methodology for selling

 

5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without

A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation (CEA). CEA combines our powerful behavioral analytics with engagement tools to boost acquisition

Stalling Sessions? Here’s How ‘Visual Cues’ Can Unlock the Floodgates

Websites don’t always work. You create them with one thing in mind. And then the opposite happens. People are supposed to click-through. And yet they stall. The worst part, is that you don’t always know why. It’s hard to explain to bosses. It’s difficult to justify to clients. Thankfully, there are a few techniques to

Why Customer Empowerment Is the Key to Great Retention Rates

It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report from Recurly, the average quarterly customer churn rate among subscription services for physical goods is 10.6%, and digital service subscriptions don’t get much more loyalty love, with 8.2% as their average quarterly

How Pandora Uses Data to Improve Its Service and Music Stations

When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its Music Genome Project, which studies over 450 different musical attributes to find songs according to each listener’s unique tastes, to its Thumbprint Radio, which creates a station based on other songs you’ve liked, Pandora leverages

Digital Marketing for Solicitors: Be Found by Potential Clients Online

To get initial guidance, people nowadays use search engine to seek legal advice. Furthermore, people are using the power of the internet to find legal services nearby.

Do you know that ninety-six (96%) percent of adults are looking for lawyers online? Target your online marketing services to lawyers and help them expand their presence online.

6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs

A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people across the buyer journey. We also have this cool little feature called Metrics, which does exactly as it says – it tracks your key metrics. And you’ll have a variety of metric types you can

Here for the Food: The Waypost Guide to Great Coffee in Greenville, SC

We might be in the office during regular business hours, but Inbound Marketing doesn't exactly ONLY happen between the hours of 9am and 5pm. Sometimes our day can run until way after the sun goes down, and sometimes we get started working on our clients' social media and upcoming blogs before the sun ever comes up!

One thing that remains constant — the caffeine we rely on to get us through the day.

I surveyed the Waypost team to get a look at their favorite spots to grab coffee in Greenville, SC (or their current home city!) and what drink they love most to get the energy they need to crush today's to-do list.

Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring

You’re tracking the big stuff. The ‘macro conversions’ like form submissions, phone calls, and product purchases. But lying in between those are micro-conversions, the critical yet ‘under the radar’ site actions that ultimately drive success. When done right, they can accelerate purchases by helping consumers over each potential hesitation or objection (before they arise). But

Market Your Law Firms Online With Effective Content Marketing Tactics

 

Most people seeking legal advice use Google to get initial guidance. Around 85% of them use online maps to find legal service locations near them, whilst 69% of customers use both a smartphone and a desktop computer to do their research.

Introducing Customer Engagement Automation by Kissmetrics

We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We’re calling it Customer Engagement Automation. Now you can seamlessly analyze, segment and engage your customers all from within our platform. Why did we do this? The main driver was the massive market shift and we were feeling

How 4 Major Retailers are Using Big Data

When it comes to Big Data, it’s not how much you have — it’s what you do with it that counts. We all know that major companies like Amazon, Uber and Netflix use big data to drive everything from new product developments to predicting which movies will keep you glued to your chair — but

How Visual Cues Can Help Lift Conversions

It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image edits can make a big difference in audience reactions and, ultimately, in conversions. Numerous eye-tracking studies have been done using heat maps, saccade pathways and other methods. These studies reveal that web

The Dark Side: Why You Need Negative Buyer Personas for Better Customer Acquisition

There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power of the negative persona, which is arguably equally important in marketing. So, what is it exactly? It’s pretty much how it sounds: the opposite of a traditional buyer persona. Traditional buyer personas

3 Essential Steps When Starting a Company Blog

The key to building a small business up from scratch isn't just having the right product or service, or even being in the right location, but to make sure that you are the first company your potential clients think of when they are searching for the solution to their unique problem.

One of the best ways to stay at the top of a client's mind? Fresh, updated content appearing regularly on your site and shared throughout social media! Starting a company blog is a great way to make new information readily and easily available to your clients without bogging your actual website down with a thousand individual pages that become difficult, confusing, and frustrating for clients to attempt to navigate.

If you're looking to start up a blog for your business, we have three essential steps help you enhance your online presence and bring in the potential leads that you've been searching for. 

7 Emails Your E-commerce Store Needs to Be Able to Send Out on an Automated Basis

With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Why? Because people prefer to receive emails from companies – more than any other form of communication. It sounds counter-intuitive, but it’s true. A study last year from MarketingSherpa found

5 Data-Driven Strategies to Earn Sales in a Saturated Market

You’re not alone. In a saturated market, your e-commerce business is constantly competing to distinguish itself from other companies. It’s especially difficult when these businesses offer the same promotions to similar audiences. You may sell the same types of products like your competitors. Your e-commerce store may even have identical pricing with others in the

Why Business Owners Should Be Doing Facebook Advertising

Facebook is the biggest social networking site with 1.23 billion daily active user around the world. Why not integrate your digital marketing strategies through Facebook Advertising and Remarketing today?

How to Manufacture Urgency to Blow through Conversion Roadblocks

We don’t need things. We might need a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But we don’t need-need. The lights are on. Roof over our head. Heating or AC blasting in the background. That applies to most things you’re trying to sell. Doesn’t matter if