Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It)

Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement “before” shot. If you have, you know that taking apart a cabinet like