How to Retarget the Middle of the Funnel in an Increasingly Form-less World

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things were so… refreshingly easy. Since then, it’s becoming anything but. A few zoo animals made SEO exponentially more difficult. Then the number of competition and platforms exploded. Just when you