email marketing engagement process
If you work for an Inbound Marketing agency or do freelance work in digital marketing, you probably don't only work with clients in a single zip code, right?
When you maintain a client base that includes businesses located throughout the country like we do, it's essential to put the work in to be an expert in everything. That doesn't mean just knowing where to use industry words and terminology, but also how to sound like you're right on site with the client, crafting this exceptional content out of their office.
Otherwise, everything you write will seem stilted and unnatural, and it can undermine your client's position of authority in the minds of their potential leads.
We have three tips on how to ace local marketing, even when you're so far away... (cue the Carole King — it's that kind of day.)
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