Your success as a small business owner is the result of years of hard work and trust-building within your community. You've worked day and night to make a name for yourself and to build a brand that's associated with quality products, trustworthy service, and overall reliability.
The people you hire should also have a deep-seated understanding of your business' core values, goals, and standards, as your team is a further reflection of your brand.
So, before you contract your sister's neighbor's son who makes websites in his basement after his shift at Pizza Hut, or hire your cousin who runs a foodie Instagram account that has a few thousand followers, take a moment to reflect on all the work you've put into crafting your business and your brand.
Ask yourself, "Are they the right fit for this position and this company? Do I trust them with my brand?"
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