email marketing effectiveness statistics
Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by the way — is something that we insist on thinking about in futuristic terms. The reality is that AI is here, and you interact with it every day.
One way that most of us interact regularly with AI is through Google Search. You might think that your search query is simply parsed into keywords so that google can return popular web pages that contain those keywords, but that’s a 20-year-old concept of search.
Since the Hummingbird algorithm update in 2013, the name of the game is semantics - and Google Search is getting scary good at it.
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