email marketing for small business
Target Relevant Groups and Connections
Identify and target groups and connections which are relevant to your aims and capabilities. Relevance can be according to several different things, for example:
- Geography
- Size
- Sector
- Social grouping (e.g., ethnic, gender, age, seniority, etc)
- Political or religious grouping
- Trade or society grouping
- Academic or technical grouping
- Specifically organised networking/referrals groups
- Other common interest (e.g., social enterprise, environmental, Fair Trade, etc)
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