First, let's talk about our intention today. One: we're going to build empathy for our customers by using a customer journey map. Two: we're going to improve the customer experience using HubSpot and Service Hub. Quick caveat about this second point: while we know HubSpot and Service Hub the best, by no means are these the only tools that you can use to accomplish some of the things that we are talking about. I'll touch more upon that a little later, but just know if you don't have Service Hub, it's not the end of the world.
Youtobe
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