Your email list is your most VALUABLE asset!Persuading interested prospects to opt-in to your email list should be your NO:1 Priority as once they have subscribed to your list/newsletter you’re in a great position to influence and educate them on a regular basis. The simple rule for success is that you always provide them with additional and useable value in easily digestible chunks. Do this and you will rapidly build a trusting relationship and your prospect may become purchase receptive and sales could follow close behind. The following link will highlight exactly how to master the process of using email to build trusting relationships with your prospects.
How you obtain your prospects email address is really important.
For that reason, the following article by Kristen Dunleavy goes into depth about the ethics of email marketing and the correct way of subscribing prospects to your list:
Best Practices for Permission-Based Email Marketing
Seth Godin has a specific message about permission for email marketers: “Just because you somehow get my email address doesn’t mean you have permission.”
Asking permission is not only polite, but it’s also good business. As Campaign Monitor puts it: “Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns, and are able to drive significant levels of sales and revenue from their email marketing initiatives. Businesses who get it wrong on the other hand, see low open and click-through rates on their email campaigns and miss out on potential sales and revenue.”
And email marketers who fail to get permission face additional pitfalls, says MailChimp. “People who haven’t given you permission are more likely to report your campaigns as spam, and less likely to engage with your campaigns or make purchases. Spam reports can lead to aggressive spam filtering or blacklisting, which makes it impossible for some subscribers to receive any of your campaigns.” Their bottom line: “It’s in your best interest to always secure express permission.”
Permission also has a regulatory aspect. It is one of the foundational aspects of the CAN-SPAM Act, which gives recipients the right to have marketers stop emailing them, and can penalize marketers who fail to do that. Campaigner provides a list of seven ways to ensure you are in compliance with CAN-SPAM Act provisions here.
Types of permission-based marketingAccording to Campaign Monitor, there are two types of permission in email marketing: express and implied.
“You have implied permission to email somebody if you have an existing business relationship with them. This could mean they are a current customer, donate to your charity, or are an active member of your website, club or community.”
When it comes to opting into your list there is always a big debate over whether or not you should employ single or double opt-in so below is a video on the topic.
4 Tips for Boosting Your Email Marketing Strategy
Every business owner wants to expand and grow their client base, and email marketing is one of the most powerful tools for both getting and nurturing leads.
A few years back, there were a lot of marketers who loudly declared email marketing was a thing of the past. Yet, they were obviously wrong.
Email marketing is evolving as rapidly as the rest of technology, and helps ensure you get one of the highest returns on the resources you’re investing in your marketing efforts.
However, you know not every email is going to get opened. Some of them go straight to spam, and some are just ignored. And then BOOM, there’s the end of your email marketing campaign for that lead.
That’s why you’ve got to step up your game, and these four surefire tips for boosting your email marketing strategy are going to help you do exactly that.
Implement Effective Opt-In OptionsIn order to have effective email marketing campaigns you need…well…email list subscribers.
But, don’t go rushing out to buy lists. None of the people on those lists asked for you to send them content, and it’s hard for you to be sure they were okay with their information being shared with third parties.
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