Your Marketing Strategy Won't Work Without This Step

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So you’ve started building your content marketing strategy, and you think you’ve got it all pulled together. You know what product or service you're hoping to sell, you've set up your story, and you know what social media platforms you're looking to use. You've set up your Instagram account, and you’ve brainstormed a list of blog topics based on keywords you need to target.  

You’re ready to start writing and watch the leads roll in!

Here’s the question I have for you:

Who are you talking to?

Oh I know — you’re talking to your readers. Your target market. The people who are interested in the solution you provide.

But who are they?

Google