Many companies that sell higher-priced products or services have felt increasing pressure to get involved in a "race to the bottom" when it comes to pricing. We're constantly hearing that customers just won't pay what a product is worth these days or that companies must try to compete with discount stores or they'll never sell anything at all.
We're here to tell you that, contrary to popular reasoning, the idea that you can't compete without in-the-gutter low pricing just. isn't. true.
Higher-priced and higher-valued products and services do sell, and companies can absolutely embrace prices that reflect the value of their products without compromising their bottom line. You'll just need to tweak a little bit of your digital marketing strategy to reflect the unique ways consumers interact with luxury brands and what they're really searching for.
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