Thursday, March 29, 2018

VIDEO: Buyer Personas And How to Sell Expensive Products

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Most of the information you'll find online about Buyer Personas, Inbound Marketing techniques, and digital marketing strategy seems to focus primarily either on B2C industries like retail shopping and restaurants, or it's geared towards high-level B2B marketing like IT support for corporations.

There's one set of industry categories being totally left out in the cold: Inbound Marketing for luxury products.

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