Useful SEO Tips On How To Make Your Content More Google-Friendly
Google released two massive updates and they are still having an effect today: the Panda and the Penguin updates. Both of them target the content published by website owners, and their purpose is to lower the rank of low-quality websites and to increase the rank of websites that truly offer value to the reader.
Every website owner knows that search engine optimisation plays a vital role for increasing the traffic and improving the visibility of the website, but it is essential to understand that there are two types of SEO: white hat SEO (the positive and efficient techniques based on natural SEO) and the black hat SEO (negative techniques that are penalised by Google).
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