What Does the New BERT Algorithm Say About the Future of SEO?

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I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this article from George Nguyen. The short version is that BERT is probably the most significant algorithm since RankBrain, and it primarily impacts Google’s ability to understand the intent behind your search queries. Specifically, BERT is really good at Natural Language Processing (NLP), and the results are nothing short of impressive.

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