Friday, September 8, 2017

Do Digital Marketers Still Use Yelp?

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There was once a time where every business wanted to ensure they had a listing on Yelp, and the website was considered an essential part of a strategy for getting your business noticed by the public.

Lately it feels like enthusiasm for the site has fallen by the wayside.

Do digital marketers still use Yelp for their clients? Is buying advertising on Yelp really worth the cost? 

Cha–Ching

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This must be the very  sweetest sound in the World!

A few years ago, and completely by accident, I discovered how to get the best night sleep you can imagine, let me explain more.

It happened not long after I had started to get serious about email marketing and I had just purchased a new high-powered desktop computer.

Every day I was receiving a distracting volume of email and I had learned that if I knew what part of the subject line was I could direct certain less important emails (such as receipts) directly into a special folder for my book keeper to collect.

Or, newsletters I wanted to read I could direct into their own folder which I could find easily and read them when I had time, etc.

With a little creativity, there were 101 productive uses for this facility.

I started to organise myself and got my email under control.

However, every time an email arrived my email client played a notification sound which was nothing short of distracting, so I switched the sound off.

Then I had an interesting thought!

Why not get the computer to play a sound every time it notified me I had made a sale or generated affiliate commission, now that WAS something I wanted to know about?

Grouping my notification emails together was simple and took just 10 minutes or so to complete. The next step was to attach a sound which was just as easy.

It seems I could attach any .wav file I had on my computer so I searched through a CD of sound effects I had invested in and found the perfect one. It was the ‘Cha–Ching’ sound the old fashion cash registers I remembered well from the past made.

No sooner I attached the sound than I had to go out for the evening with my wife and I didn’t give my handy-work another thought.

As it happens I had a broadcast offer my auto responder was sending out to all my email lists to coincide with them arriving home from work. Whatever the time zone my email should be delivered at 5pm.

My wife and I returned at approximately 10pm and I opened the computer to see I had received a ton of orders from my efforts and UK based recipients. Then every minute or so as a new order arrived my computer played that wonderful ‘Cha-ching’ notification sound.

Being early risers, not long after my wife and I retired for the evening. Now my office is right next to our bed room and as I was drifting off to the land of nod I kept hearing that welcoming sound.

Although I was sleeping deeply I was conscious I was making money.

Then at around midnight my wife woke me up.

What on earth is that noise she asked and rather than the occasional notification sound the computer it sounded like it was have a nervous breakdown ‘Cha-C-Cha-Chi-Ch-C-Cha-ching’ it sounded like it had developed a bad stutter or something had stuck!

We went to investigate and discovered that there was NOTHING wrong with the computer, it’s just that the Americans who were a minimum of 4 hour behind us were arriving home and seeing my offer and clicking the buy link.

What a coincidence, it was in fact, one of those memorable offers that generated a large percentage of my years income in a matter of days, and we were listening to it arrive.

Although we turned the sound off that night as it was too overwhelming, we left it on most nights as there is no better background sound than the one which tells you your making money.

Anyone can generate income from email marketing, especially if you have an existing business, to discover more just click here…

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Thursday, September 7, 2017

Do Digital Marketers Still Use Yelp?

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There was once a time where every business wanted to ensure they had a listing on Yelp, and the website was considered an essential part of a strategy for getting your business noticed by the public.

Lately it feels like enthusiasm for the site has fallen by the wayside.

Do digital marketers still use Yelp for their clients? Is buying advertising on Yelp really worth the cost? 

Doing it my way…

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How you start your day will make a huge difference to your productivity and its quality.

While most people sit in traffic jams waiting to begin another day’s toil trading their valuable time for money in their office, factory or place of work my day generally starts very differently.

My chosen profession means there is no rush and no one (apart from my wife) pulling my strings. I usually start with a quick review of my goals and updating my objectives for the day, week and month and fitting them around what I want to do in my private life.

Then once I am focused I pick my task for the day which nearly always involves a little fun writing. Today it’s going to be writing ideas for articles, and this is one of them.

Armed with my laptop it’s up to me where I work and in the UK, I have dozens of offices with a view, today it’s on the beach, but no that’s not me sitting on the rock but my view is just as wonderful.

I just unload my portable chair and table from the boot and place them in a position I like. Retrieve my laptop and shade so I can see the screen and a thermos flask of coffee and I am ready.

In such a creative environment, the ideas come quickly such as this short article, and within a couple of hours, as long as the weather stays fine I will probably have written 3 or 4 articles.

I may work on a new email sequence, or just read, or scribble and jot ideas down on my tablet or note book. Generating an income from emails provides me a lot of variety.

If the weather is not so good I work inside, either in my office, sun veranda, or perhaps even a café in my local town.

My point it that I am free to work almost where ever I wish for just a few hours a day and make an excellent living from doing so!

If you have a business or service to promote you’ll make far more through email, and if you’re looking for a standalone freedom business look no further.

If you want to learn more without spending a penny join my [PER] Positive Email Results list – click here….

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Wednesday, September 6, 2017

Scaling Engagement: 5 Strategies to Connect With More Customers

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There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over

Tuesday, September 5, 2017

Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

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Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain and simple. It’s hard to use. The organization is a mess. And it’s slow as a snail. But there’s good news and

How to Master Analytics like Will Smith and Amazon

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Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide.