Monday, September 11, 2017

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

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Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy.

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