3 Copywriting Mistakes That Could Be Hurting Your Free Trial Engagement (And How to Fix Them Right Now)

Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a kid. So when I first started working, I assumed that if I wanted to start using work-related software, I would have to pay for it the same way: upfront — site unseen!