Storytelling and Small Business Marketing Strategies: True Love Forever

In my last post, I asked a short question with a long answer - does a small business need a marketing strategy?

My answer was a pretty emphatic yes, and storytelling is one marketing strategy that really works for small businesses.

Ask yourself — what's your story? We don't necessarily mean that you should be telling every potential client or customer your life story. Instead, we're talking about the narrative for your small business (for example, here's ours!). In an increasingly-connected global marketplace, your potential customers want to connect with you.