Wednesday, April 19, 2017

Never Buy Email Lists!

Don't waste your time or damage your reputation!

3 Reasons why you should never an email list!

  1. Most purchased lists have had the hell sold out of them and they are unresponsive as a corps.
  2. You run the risk of getting reported and even worse your IP banned.
  3. Associating your name or products with overused and often spammed lists will earn you a bad reputation.

So now you have three extremely valid reasons why you should never buy an email list.

If you need more proof I guess you will enjoy the below links to authority articles.

Why Buying Email Lists Is Always a Bad Idea

By: Corey Wainwright

You need people to email, and you need them quickly. Oh, and if you could get them pretty cheap, that'd be great, too.

That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company: We need new people to email to feed our sales organization. Acting on that moment of desperation, however, can cause them more long-term (and short-term) harm than good.
Download our free email marketing guide here to learn more about how to build an effective email list.

Yes, thousands of contacts are a credit card swipe away, but your email marketing program — a critical part of a well-rounded inbound marketing strategy — will seriously suffer. Curious why buying email lists is a legitimate email marketer's kiss of death? Read on. Plus, we'll give you a list of squeaky-clean and effective ways to build your email marketing list in lieu of list buying.
Methods of Acquiring an Email List

Before we get into the pitfalls of purchasing an email address list, let's review three of the most common ways marketers acquire contact lists:
1) Buy an email list.

You work with a list provider to find and purchase a list of names and email addresses based on demographic and/or psychographic information. For example, you might purchase a list of 50,000 names and email addresses of people without children who live in Minnesota.
2) Rent an email list.

Also working with a list provider, you identify a segment of people to email — but you never actually own the list. As such, you can't see the email addresses of the people you're emailing, so you must work with the provider to send out your email.
3) Own an opt-in email list.

Someone voluntarily gives you their email address either online or in person so you can send them emails. They may pick certain types of email content they wish to receive, like specifically requesting email alerts when new blog posts are published. Opt-in email addresses are the result of earning the interest and trust of your contacts because they think you have something valuable to say.

Read full article…

When you understand just how many of these lists are put together and even worse, just how many other people could be using them at the same time you will find it difficult to find value in them. Listen as this fact is discussed in the below video.

It's nice to get advice and opinion from more than one area so the below article will provide that for you.

The Ugly Truth About Buying Email Lists

Experience, as the saying goes, is the best teacher.

Unfortunately, sometimes that experience is really painful.

This is never more true than when a well-intentioned business, eager to grow, gets suckered into a “quick fix” by someone offering them an inexpensive “shortcut” to building their email list.

I recently came across an example of someone who learned a hard lesson about bulk email marketing, list-building and email deliverability…

Buying an Email List Is An Awful Idea

I can already hear a lot of you saying,

“Yes, yes, we all know… don’t buy email lists, they’re not good prospects, they don’t know you and never gave you permission to email them, blah blah blah…”

I know it sounds like I’m beating a dead horse here.

After all, buying email lists is so… 1999. Right?

Unfortunately, for new email marketers, it’s not always obvious what is and isn’t a bad idea.
Some Companies Prey On These New Email Marketers

They’ve learned there’s money to be made by offering new email marketers a “shortcut” to building their own subscriber lists.

So they compile email address lists and advertise them as…

“Targeted”
“Opt-in”
“Verified”
“Clean” (shouldn’t that be a clue that purchasing lists is inherently dirty?)
“Real Time”

…and a whole lot more.

What those companies don’t advertise are the consequences of sending to purchased email lists.

Read more…

Related Articles:

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