Customers are happy to help improve the service you provide them!
Find out what your prospects want and give it to them!
Sounds simple enough doesn't it, although MOST companies simple guess at what it is they need and then wonder why business is not as good as they had hoped.
This is not necessary with the mountains of clever survey software available today. If you already have a list then an email survey is a simple then to conduct and you should do so on a regular basis. I have found a couple articles on the subject I think you will find interesting.
4 Main Benefits of Survey Research
Using survey software to administer survey research is a powerful tool that market researchers use to gather data. Advanced survey software providers have survey solutions for all modes of survey research, including: online surveys, paper surveys, phone surveys, to the more recent introduction of mobile surveys. Available survey solutions have led to widespread use of quantitative surveys, across all survey modes, to collect, analyze, and use data to formulate strategies for a more effective business model, create targeted marketing strategies, enhance customer service, and much more. Executed correctly, survey research can benefit market researchers with reliable and useable data, and improve research ROI.
Conducting an survey by email is simple and doesnt have to cost a penny as you can use Google forms which are very professional. Just remember to keep it short and to the point taking no more than a minute or two of your readers time to complete at the most.
John Jantsch also have some valuable advice to share below
5 Ways Surveys Can Help Your Small Business
With so many cheap and easy survey applications online, your business has no excuse for not polling your customers.
While marketers have long used surveys as a key tool, online variations now make the process of surveying your customers so easy, it’s almost a crime not to do it.
By using surveys routinely, you can demonstrate that you value your customer’s opinions while also gaining important information about the kinds of product, services and enhancements they might be willing to actually pay for.
Here are different ways to survey your customers:
1. Market analysis. The most obvious reason for launching a survey in business is to find out what your market prefers, or what needs it identifies as important. Asking questions about the choices people make when interacting with products or services like yours will turn up valuable information for your future plans.
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