This is one way of improving the quality of your subscribers!
Is double opt-in is a smart choice in list building?
For a long time I used single opt-in while list building because it certainly adds more names to your list, but in truth, your are fooling yourself.
You see, the all important fact here is the QUALITY of your subscribers and if they find difficulty in confirming their email address they probably won't be the sort to investing into themselves of future income generating potential either.
So why have them on your list? and I know the answer to this already. It makes us feel good to have a larger list when actually after understanding this point it is simply false security. If you want high-quality subscribers always use double opt-in email campaigns…
Here's what Yaro Starak has to say on the subject:
What Is A Double Opt-In Email List And Why Is It Important?
A double opt-in email list is like any email based newsletter or e-course where people can sign-up through the Internet either on a webpage or sending an email to mailing list management software. What makes an email list “double opt-in” is that any person who subscribes must confirm their request twice.
The first time is when the user submits their email address to the web based form. For example, anyone who submits their name and email to my Blog Traffic Tips Newsletter at BlogTrafficKing.com must enter their first name and email address and then hit the button to submit their request to join the newsletter.
After the initial request is received by the email list software a special confirmation email is sent to the address the person input into the form. This is the second opt-in. The email contains a link which the recipient must click to confirm their subscription request. Once they have done this they have “double opted-in”.
You can see an example of the confirmation email also on my BlogTrafficKing.com page here – http://www.blogtrafficking.com/thank-you.html. This is the page I present to people after they fill out the subscription form to make sure they understand how to double opt-in and to ensure the confirmation email doesn’t surprise them and they delete it thinking it is SPAM.
Why Is Double Opt-In Important?
I think the below video makes the case perfectly:
If you're not yet convinced I have one more article on double opt-in vs single opt-in emails:
Email Opt-In: Single Opt-In Versus Double Opt-In
Before you begin to build your email marketing list, you'll need to decide if you want customers to use a single opt-in or a double opt-in to your email list. Of course, in order to do that, you'll also need to understand what a single email opt-in and a double opt-in are and how to implement them. In this section, we'll explain both techniques and the pros and cons of each.
What is a Single Opt-In Email Sign-Up?When you hear somebody say “single opt-in” in reference to email marketing, it means a sign-up process in which a user does not need to confirm that he or she signed up. In short, once the user enters his or her email into the sign-up or join box, the email address is instantly added to your email list and the new subscriber instantly starts receiving emails from you.
What is a Double Opt-In Email Sign-Up?Unlike a single email opt-in sign-up, a double email opt-in sign-up requires that a user confirm that he or she has actively joined your email list.
This is typically done by generating an email to the user after he or she signs up. That email then requires the user to click a link in the email in order to confirm that he or she is the owner of the email address and does want to receive emails from you.
This process eliminates many of the “bad” email addresses that get entered into a system (typos or incorrect email addresses) and also protects against instances where somebody may be taking “revenge” on another person by using their email address to sign up for numerous email marketing lists. It essentially insists that the new subscribers confirm that they do own the email address that they signed up with and do want to receive emails from you.
If you are using a third-party email marketing platform such as Comm100, you will most likely have the option of simply turning a double email opt-in feature on if you wish. If you are creating your own in-house email sending solution, you'll need to create this process with your own development team.
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