The project discovery phase is so much fun for me. This is where I sit down for the first time with a business owner and I listen to them talk about their business. Their business is something they love, it’s what they’ve put their life’s work into, and it fulfills them on a lot of levels. They are contributing to something greater than themselves; they’re building their legacy.
Their enthusiasm is contagious.
I learn so much in these meetings, and I get to learn about so many different industries. I am always fascinated.
My objective during the discovery phase of a new project is not simply to be dazzled by a passionate business-owner, however. I’m there to discover the end goal. Does this seem like I’m putting the cart in front of the horse? Allow me to explain.
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